Comments on: Adwords Trademark Keywords

By: Fernando

Fernando — Fri, 26 Nov 2010 20:08:08 +0000

I don’t think that buying your trademark is strategic, unless of course, your page doesn’t rank organically. In this case it does, and I have the feeling that you’re paying for something that belongs to you. Are you afraid of your competitors? Don’t be, it is proven that users hate when they’re looking for something, and they get to something else. Buying your competitors trademark just makes customers angry.
From another side of the picture, If your textad is triggered by your trademark keyword, then it means the user is trying to find you. It is obvious that your brand would be more relevant than your competitors, in that query in particular. So, every time you pay one click for your brand name, you’re loosing one opportunity of calling attention somewhere else, there where you don’t appear organically, and you desperately ($$$) need presence.

By: Squbu

Squbu — Mon, 07 Sep 2009 07:13:21 +0000

trademark keyword should be protected,but the Competition of keyword is useful for google

By: Web Site Traffic Sale And Affiliate Marketing Programs

Web Site Traffic Sale And Affiliate Marketing Programs — Tue, 27 Jan 2009 15:05:45 +0000

[...] Trademark Keywords on Adwords Using Trademarks on Google Adwords. “A good brand name should be protected (or at least protectable) under trademark law.” – Wikipedia.org. With PPC, your brand name is your trademark. [...]