Want Traffic, Traction and Popularity - SEO or Not SEO?

Many clients often argue that SEO is only one of the many methods in driving traffic to your website. Any methods such as pay-per-click advertising, email marketing, contextual advertising, or banner advertising can give your site a steady stream of traffic. The traffic will turn into financial profits or not, it depends on whether your traffic is targeted or not.

SEO is definitely one of the least expensive marketing channel, even if not the cheapest. It can take longer comparing to other methods like PPC advertising, but it is a channel that cannot be ignored.

Whether your marketing strategies consist of an SEO component or not, the following stages of online marketing will always apply:

Stage 1: Increase Traffic Volume

Let say your website provides a service for a small fee. The first obvious thing to do is always to increase the website traffic. Without traffic, it makes no difference whether your service is really good or not.

Depending on your budgets, human resources and skills, whether through SEO or not, at this stage you should always try as much to increase traffic volume to your site.

Stage 2: Improve Site Traction

Once your site has a steady traffic volume, it has traction. It means your audiences love your service and what you are offering. Now your steady audiences have become your repeated visitors.

When your website reaches this stage, you will find ways to bring in more traffic. You will want to work on refining some details on your site which you may have ignored in the past. You will even set goals on increasing your traffic volume by a certain amount each month.

Stage 3: Enhance Site Popularity

If you keep up with your good service to your loyal audiences you have acquired, they will start telling their friends about your service and website. To you this means more traffic, and this time the new source of traffic comes for free.

At this stage, you will start seeing a few competitors emerging all of a sudden simply because they think by copying what you are offering, they will be able to take a piece of your market.

At this moment, you should provide your loyal audiences and new visitors with enhancements to your existing services. Releasing relevant new services should be in consideration as this can distinguish your services to your catching-up competitors. Only by doing this continuously, you will be able to always maintain your head-start to your competitions.

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