Wordstream offers SEO/PPC/keyword tools for search engine marketers to make paid search marketing campaigns profitable and webmasters to search engine optimization more organized. Wordstream provides 3 major SEM tools:
- Wordstream Keyword Research Suite
- Wordstream for PPC
- Adwords Performance Grader
Wordstream Keyword Research Suite
Keyword tools that are included in Wordstream Keyword Research Suite:
- Free keyword tool: Enter a core keyword and the free keyword tool will return keyword suggestions. Long-tail keywords as core keywords will also work.
- Free keyword niche finder: Enter a keyword of a generic topic and the free keyword niche finder will suggest niche opportunities.
- Free keyword grouper: Import a list of up to 1,000 keywords and free keyword grouper will re-arrange your keyword list into new organized keyword lists with manageable and actionable ad group structures.
- Free negative keyword tool: Enter a keyword and the free negative keyword tool returns a list of keywords that are not relevant to your campaigns. Add the irrelevant keywords to your negative list in Google Adwords campaigns or ad groups to avoid wasteful PPC spending.
Wordstream for PPC
Wordstream for PPC allows you to discover, analyze, group and organize large quantity of keywords and build highly optimized and cost effective PPC campaigns more effectively.
- Keyword discovery: Build PPC keyword database through continuous keyword research.
- Keyword analysis: Identify the most converted and most profitable keywords and set up negative keywords that are not relevant to your campaigns.
- Keyword grouping and organization: Segment your keyword list into highly relevant/themed ad groups base on relevance.
- Keyword Action: Prioritize actions by editing PPC text ads and optimize landing pages based on the most profitable keywords and the highly-themed keyword groups.
- Savings Alerts: Get alerts for the top 10 actions you can take immediately to reduce costs and improve ROI for your PPC campaigns.
For Adwords management:
- Campaign Builder is a 5-step process for creating a new AdWords campaign from scratch.
- Ad Group Builder is a keyword opportunity finder that suggests profitable new keyword niches to target.
Adwords Performance Grader
AdWords Performance Grader is a free tool for you to compare your Google Adwords campaign performance against other Adwords advertisers with similar spending based on including:
- Google Adwords Quality Score
- Ranking (Review Google Adwords search ad auction system for how Adwords ad ranking works)
AdWords Performance Grader gives you reports on 8 areas:
- Wasted spending
- Google Adwords Quality Score
- Clickthrough rate (CTR)
- Account activity
- Long tail keyword optimization
- Ad text optimization
- Landing page optimization
- PPC best practices (Review Google Adwords PPC optimization tips and PPC optimization tips)
SEM Tools, Keyword Tools
A list of the best keyword research/suggestion tools and search engine marketing tools:
Chinese keyword research/suggestion tools for search engine marketing in China:
To understand SEO terms and PPC metrics, review: