Yahoo Leading in Yellow Pages Searches

Yahoo is leading in Yellow Pages Searches with 23.9% of total US market share.

  • Yahoo! Sites: 23.9%
  • Verizon SuperPages: 20.1%
  • Google Sites: 12.5%
  • Yellowpages.com: 12.0%
  • Time Warner Network: 7.7%
  • Local.com: 5.9%
  • InfoSpace Network: 5.1%
  • Dexonline.com: 4.1%

The results were recently released by comScore. According to comScore,

The study is the second in a two-part series that analyzes the growing consumer trend of researching local information online. This analysis revealed that 68 million U.S. Internet users performed an IYP search online in July. This represents a 46 percent increase versus year ago.

Yelllow Pages is only one of Yahoo’s vertical businesses. Yahoo’s Web Search contributes large part of traffic and revenue to Yahoo. Review,

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