As a long time Yahoo Search Marketing (formerly Overture) user, from time to time I do get emails like the one below regarding credit refund.
Here’s some great news for you: You saved [$**] with us from [Date] to [Date] in your account as a result of our pricing discounts.
What are the discounts that I’m receiving on my click charges? When you are charged for clicks from our partner sites, we may factor in the quality of that traffic. From [Date] to [Date], you were charged less for certain clicks based on our assessment of the quality of traffic delivered by those sites.
Interesting tough, Yahoo also provided some ideas on how I could spend the refunded credits on Panama.
You have an opportunity to drive more traffic by reinvesting these savings. Here are a few ideas:
- You can boost your exposure to customers by adding new keywords or ad groups.
- You can increase your bids on previously unaffordable keywords.
- You can make your business visible in more places by using new tactics
- and channels, such as the Advanced match type or Product Submit.
Another email of similar nature is the one below. This time the source of traffic was from Yahoo Panama’s contextual network partners (aka Content Match). This credit refund is believed rather to be in-line with the quality-based pricing that has been implemented in mid 2007.
Our systems experienced an unexpected technical issue that caused a limited number of Content Match clicks to be priced higher than we intended. As a result, we have credited your account [*number*] in the amount of $[**].
To protect the integrity of our systems, we unfortunately cannot provide you with more specific details associated with this issue. However we want to assure you that we have identified and corrected this issue.
Your credit should now be reflected in your account balance. You can see this adjustment by viewing the Billing Transaction Detail Report within the Reports section of your account.
You may also want to review my previous post about the ways to spot PPC click fraud on your own.