Yahoo Web Analytics

Yahoo Web Analytics (YWA) was made available to Yahoo’s search and display advertisers who are supported by dedicated Yahoo account teams, after Yahoo acquired web analytics software IndexTools.

    Yahoo Web Analytics (YWA)

If you have a Yahoo Search Marketing (PPC) account, then you are eligible to use Yahoo Web Analytics.

Set Up Yahoo Web Analytics (YWA)

Yahoo Web Analytics captures web traffic data through the Javascript/page tagging method, which is similar to Google Analytics and Baidu Analytics.

    YWA Installation

To set up Yahoo Web Analytics for your website, add a URL (project). Insert the YWA code snippet onto every web pages of your site.

Yahoo Web Analytics (YWA) Basic Reports

Yahoo Web Analytics offers many basic web analytics reports including Traffic Summary Report:

    YWA Traffic Summary Report

And Pageview Distribution by Hour Report:

    YWA Pageview Report

Under the Search Engines and Referrers Reports, Yahoo Web Analytics provides conventional traffic sources reports on search engines, search phrases (search engine keywords), organic search engines, organic search phrases, referring domains, and referring URLs (Google Analytics does not offer this last report).

Yahoo Web Analytics (YWA) Demographics Reports

Yahoo Web Analytics uses data from Yahoo’s existing user base to generate/segment several visitor reports, such as Visitors by Interest Categories Report:

    YWA Visitors Interest Categories Report

And Visitors by Yahoo Properties Report:

    YWA Visitors Yahoo Properties Reports

Demographics reports including Age Report, Gender Report, and Age and Gender Report of your site’s visitors are all available in Yahoo Web Analytics.

Other Yahoo Web Analytics Features

Through Settings Panels of Yahoo Web Analytics, you can:

  • Manage user access rights
  • Create segmentation
  • Create custom reports
  • Schedule reports
  • Track PPC campaigns
  • Customize merchandising categories
  • Run scenario analysis
  • Manage custom fields
    YWA Settings

Domain and URL Grouping

Your website may have different URLs that are hosting identical content (e.g. www.my-site.com/ and www.my-site.com/index.php), but the URLs are displayed as two different web pages (or line items) in all your web analytics reports.

To overcome this problem, use Yahoo Web Analytics’ domain and URL grouping feature to rewrite one domain or URL to another. In all the reports featuring the URL value, the data of the defined group will be added together to display aggregate data.

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