ABOUT Gordon Choi
Who Is Gordon Choi?
The Internet is complicated as a whole, and is made up of many different basic blocks.
I have gone through my life & work experiences across four countries in Hong Kong, South Africa, Mainland China, Hong Kong (Yeah, HK twice), and United Kingdom while keeping up with learning the internet technologies.
Search Engines & Web Data Tracking
I first entered the internet world through search engines. It was Yahoo (Overture) & Google (AdWords). Exactly, pay per click (PPC) advertising is the term.
One essential part is enabling performance tracking per keyword, and the other part is to compile all the data reports that are necessary for analyzing the search engine marketing campaigns. Based on all the data insights that were gathered, I was then able to know how to maximize the output of the PPC campaigns.
Website + SEO + Conversion Funnel
Buying web traffic that could convert into sales was a viable solution, until the business drastically reduces online advertising budget. The alternative must be search engine optimization (SEO).
A great start for any business in SEO is to build websites and fit in all the on-page SEO elements onto the sites at the same time, whether it is WordPress + Woocommerce (with page builder Elementor & theme OceanWP), or another website builder platform.
Having full control of the website with MySQL databases and source codes allows much faster turnover in changes. This definitely helps the sites doing better in SEO.
Connect the WordPress & SEO strategies with list building strategies through email marketing & marketing automation programs have further lower the overall new customer acquisition cost.
Gordon Choi can be described in a single sentence.
I am the author of my blog GordonChoi.com, which is about topics in web traffic & SEO strategies, SEO tools, developing, launching & managing eCommerce websites (in WordPress, Shopify & other platforms), list building & marketing automation, and more.
Or even simpler: I build websites and help the websites get found by people searching on Google.
This is the Chinese version of my about page.
Topics available on GordonChoi.com (for local businesses).
SEO – Get Free Web Traffic
- Free Traffic Sources
- Mobile SEO Best Practices
- Local SEO Best Practices
- YMYL Sites
- Subdomains SEO
- HTTP Status Codes
- Hong Kong Search Engines
- Hong Kong SEO
SEO Tools – Useful & Major SEO Tools
- Ahrefs Tutorial
- SEMrush Tutorial
- Ahrefs vs SEMrush
- Ubersuggest Keyword Tool Tutorial
- Google Keyword Planner Tutorial
- Google Search Console Tutorial
- Bing Webmaster Tools Tutorial
- KeywordTool.io Guide
- Rank Math Tutorial
- Yoast SEO Tutorial
- SimilarWeb Tutorial
- Web Server Log Analytics
WordPress Tutorials – WordPress / WooCommerce Website Setup & Development
- Install WordPress (on Siteground)
- OceanWP Theme Tutorial
- Woocommerce Setup Tutorial (WordPress)
- Elementor Form Builder Tutorial
- Install Google Analytics on WordPress
- All-in-one WP Migration (WordPress Plugin)
- Classic Editor (WordPress Plugin)
- Enable Wordfence 2 Factor Authentication
- Deactivate WordPress Plugins
Shopify Tutorials – Shopify Store/Website Setup & Development
- Shopify Setup Guide
- Install Google Analytics on Shopify
- Shopify Name Generator (and Other Name Checking Tools)
- Klaviyo Setup on Shopify
- Oberlo Chrome Extension (for Shopify Stores)
List Building – Including Email Marketing Automation
- List Building Strategies
- SendInBlue Tutorial
- ActiveCampaign Tutorial
- Mailchimp Tutorial
- Marketing Automation Strategies
- JotForm Tutorial
Niches – Finding Niche Ideas & Making Money Online
- Profitable Niches with Low Competition
- Dropsurfing vs Dropshipping
- How to Monetize a Blog with Affiliate Marketing?
- Clickfunnels vs Shopify
- Teachable vs Udemy
- Thinkific vs Teachable
- Make Money Online
- Write for Listverse
- Propeller Ads
- Survey Junkie
Online Marketing & Web Analytics – Google Analytics, Google AdWords and More
- Google AdWords Setup & Optimization
- Sell on Facebook
- Digital Marketing (Hong Kong)
- PPC Metrics
- Baidu SEO Guide
- Baidu PPC Guide
- Register Baidu Account
- China Mobile SEO Book
- Roger Balmer Interview (SEO Expert from Switzerland)
- Stephen Noton Interview (SEO Expert from Canada)
- Google Analytics Metrics & Dimensions (Definitions)
- Google Analytics Direct Traffic
- Piwik vs Google Analytics
- Web Analytics vs Mobile Analytics
DIY & Tech Projects – Including Smart Home Automation
- Screencastify Chrome Extension
- Python Turtle Programming for Kids
- Create Thunderbird Email Signature
- Stop Spotify from Opening on Startup
- Folx Mac Free Torrent File Download
- Add Subtitle track to VLC on Mac & Windows
- Evernote Dark Mode
- Reset ASUS Router to Factory Settings
- Linksys Router Setup
- Xero Accounting Software (Small Business Guide)
- Xero Accounts Receivable Aging Report
- Ecobee3 Lite Smart Thermostat
- Netsanity Parental Control
- Arlo Video Doorbell
- QNAP TS-251A (NAS Cloud Storage)
- Exterior Steel Doors
- Prehung Interior Doors
- French Patio Doors
- Baldwin Door Hardware