About Gordon Choi

Founder of Folks Analytics Gordon Choi Spoke at WAW China, Shanghai March 2015

Gordon Choi

Folks Analytics - www.folksanalytics.com

Sep 2016 – ?: Folks Analytics Founder & Developer (www.folksanalytics.com)

  • A Full Stack Analytics Tool that Tracks Website Data & Mobile App Data (iOS & Android)
  • Pre-built Reports: 75+
  • Pre-built CEO Dashboards for Quick Trends & Insights
  • Full Data is Available for Download!
  • Extract Data with Drag-and-Drop or SQL
  • Create Custom Reports and Conversion Funnels

Apr 2014 – Aug 2016: E-Bizcamp Co Founder

  • 1. Multi-screen Data Integration & Analytics Solutions
  • 2. China Mobile SEO Strategies & Analytics Workshop

Mar 2015 – Jul 2016: Web Analytics Wednesday China (a.k.a. WAW China)

  • A non-profit organization / project in which I have been managing the operations and co-hosting the conferences.
  • WAW China has local conferences that have been hosted in Shanghai, Beijing, Hangzhou & Shenzhen.
  • WAW China’s official website, www.chinawaw.org, and official WeChat public account have been sharing Internet Marketing & Web Analytics topics to the local public.


Over the years I have worked with several Internet companies in China (Shanghai & Hangzhou) and South Africa (Cape Town & Johannesburg). During my time at these companies, I have headed multiple teams including Internet Marketing, SEO, PPC, Web Analytics, Website Operations, Website Content Management & Translation, Multilingual Website Projects, and more.

  • Oct 2012 – Oct 2013: HRS.cn (Hotel Reservation Services), Germany based hotel booking aggregator.
  • Jun 2009 – Aug 2012: Ctrip.com, a Shanghai based company which is the largest Chinese travel booking website.
  • Sep 2007 – Jun 2009: Alibaba.com, a Hangzhou based company which is the largest B2B website in China.
  • Feb 2006 – Sep 2007 and Nov 2013 – Dec 2015: Clicks2Customers (C2C), a Cape Town based search marketing agency.
  • Feb 2002 – Jan 2006: Slickstreet Marketing, a Johannesburg based company which does Internet marketing, including SEO, PPC, guerilla marketing and more.

Developed by Gordon Choi
Copyright © 2006-2017 www.gordonchoi.com

Gordon Choi’s Books:
The China Mobile SEO Book
Analytics Book
Mobile Website Book