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SEMrush Tutorial

This SEMrush tutorial explains how to use SEMrush as your major SEO tool to increase your website SEO ranking on Google, and other search engines.

SEMrush is a set of SEO tools that can provide SEO data (including website SEO audit, keyword research and keyword suggestions, Google organic rankings, backlinks, etc) to webmasters and SEO specialists.

Webmasters and SEO experts / specialists can use SEMrush to create a complete SEO strategy/plan for a specific website which requires optimization in SEO.

The SEO (search engine optimization) data available can be the data of the webmaster’s own website, or competitors’ websites.

In this SEMrush tutorial, we are going to demonstrate the use of SEMrush with 3 practical examples, including the topics below.

SEMrush Tutorial (SEO Tool)

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Register SEMrush Free Trial Account

SEMrush

Sign up for a new SEMrush free trial account, whether it is for a length of 7 days, 14 days, or 30 days, depending on which free trial is offered at the time.

https://www.semrush.com/

With a new free trial account, you will have to enter your credit card details. But you will not be billed for a monthly fee as yet, until your free trial period is over.

If you are not planning to continue after the free trial, please cancel the account at least 1 day before the free trial period ends.

But if you have found the SEO data and reports provided by SEMrush are very useful for your website and/or business, you may continue by upgrading your SEMrush account to one of the paid plans.

SEMrush Paid Plans

SEMrush offers 3 paid plans: Pro, Guru, and Business.

Pro

  • Costs US$99 per month

With the Pro plan, you will get the basic features of SEMrush.

Domain & Keyword Analytics

  • Results per report: Up to 10,000 data rows will be reported in each analytics report (for reports in both raw and exported formats).
  • Reports per day: Allows 3,000 requests to be made to the analytics reports per day.
  • Keyword metrics updates per month: You can get 250 times of fresh metrics for your target keyword in Keyword Manager per month.

Competitive Intelligence add-on

  • Competitive Intelligence add-on includes Market Explorer, Traffic Analytics, Competitor Benchmarking, Bulk Traffic Analysis, and Top Pages. The add-on will cost US$200 per month.
  • Market Explorer: Key market players, market shares, audience age, gender and behavior, seasonal peaks, etc.
  • Traffic Analytics: Any website traffic, visitor engagement, traffic sources, desktop and mobile, audience overlap, historical data, all regions, etc.
  • Competitor Benchmarking: Comparison up to 5 websites
  • Bulk Traffic Analysis: Web traffic data up to 200 prospects
  • Top Pages: Most popular pages of any website

Projects

  • Projects: Can create up to 3 projects. Projects allow you to get all the necessary data regarding your site’s performance so you can develop an effective marketing strategy.
  • Keywords to track (with daily updates): Can track up to 500 keywords for all your projects simultaneously using the Position Tracking tool.
  • Mobile ranking: Can track mobile rankings in Position tracking tool.
  • Pages to crawl per month: Can crawl up to 100,000 pages for all your projects per month using the Site Audit tool.
  • Pages to crawl per project: Can crawl up to 20,000 pages with your Site Audit campaign per audit.
  • SEO Ideas Units: Can run up to 500 keyword analysis per month using SEO Content Template, SEO Writing Assistant and On Page SEO Checker.
  • Pages per OTI campaign: You can get data for the 30 most visited pages per each Organic Traffic Insights campaign.
  • Social profiles for monitoring: Can track up to 50 social media profiles for all your projects simultaneously using the Social Media Tracker.
  • Social profiles for posting: Up to 10
  • Sharing with “edit” access is available.

Reporting

  • Scheduled PDF reports: Up to 5 reports you can schedule to be automatically generated and sent (if necessary) in PDF format to multiple email addresses on a regular basis.

User management

  • One user account is available for the plan.
  • You can purchase up to 1 additional user login account for the plan, and each additionally purchased user will cost US$70 per month.

Content Marketing Platform

  • You get limited access to the Content Marketing Platform including limited access to Topics to research, SEO content template, Pages to audit, Countries to track, and Posts to track.

Other

  • Traffic Analytics API Access: Can be available upon request.
  • Listing Management: Get your business data correctly distributed to dozens of authoritative directories. The tool is only available for the United States, Germany, France, United Kingdom and Australia, and will incur an additional cost of US$20 per month.

Guru

  • Costs US$199 per month

With the Guru plan, you will get more features than the Pro plan.

Domain & Keyword Analytics

  • Results per report: Up to 30,000 data rows will be reported in each analytics report (for reports in both raw and exported formats).
  • Reports per day: Allows 5,000 requests to be made to the analytics reports per day.
  • Keyword metrics updates per month: You can get 1,000 times of fresh metrics for your target keyword in Keyword Manager per month.
  • Historical data: Go back in time to gain insights from the historical data of your website and/or competitor sites that have been gathered since year 2012.

Competitive Intelligence add-on

  • Competitive Intelligence add-on includes Market Explorer, Traffic Analytics, Competitor Benchmarking, Bulk Traffic Analysis, and Top Pages. The add-on will cost US$200 per month.
  • Market Explorer: Key market players, market shares, audience age, gender and behavior, seasonal peaks, etc.
  • Traffic Analytics: Any website traffic, visitor engagement, traffic sources, desktop and mobile, audience overlap, historical data, all regions, etc.
  • Competitor Benchmarking: Comparison up to 5 websites
  • Bulk Traffic Analysis: Web traffic data up to 200 prospects
  • Top Pages: Most popular pages of any website

Projects

  • Projects: Can create up to 15 projects. Projects allow you to get all the necessary data regarding your site’s performance so you can develop an effective marketing strategy.
  • Keywords to track (with daily updates): Can track up to 1,500 keywords for all your projects simultaneously using the Position Tracking tool.
  • Mobile ranking: Can track mobile rankings in Position tracking tool.
  • Pages to crawl per month: Can crawl up to 300,000 pages for all your projects per month using the Site Audit tool.
  • Pages to crawl per project: Can crawl up to 20,000 pages with your Site Audit campaign per audit.
  • SEO Ideas Units: Can run up to 800 keyword analysis per month using SEO Content Template, SEO Writing Assistant and On Page SEO Checker.
  • Pages per OTI campaign: You can get data for the 40 most visited pages per each Organic Traffic Insights campaign.
  • Social profiles for monitoring: Can track up to 100 social media profiles for all your projects simultaneously using the Social Media Tracker.
  • Social profiles for posting: Up to 30
  • Multitargeting: Can gather rank tracking data for multiple devices and locations within the same project. For example, desktop vs. mobile.
  • Sharing with “edit” access is available.

Reporting

  • Scheduled PDF reports: Up to 20 reports you can schedule to be automatically generated and sent (if necessary) in PDF format to multiple email addresses on a regular basis.
  • Branded PDF reports: Create PDF reports in which you can place your own company logo and your company name in the report header.

User management

  • One user account is available for the plan.
  • You can purchase up to 2 additional user login account for the plan, and each additionally purchased user will cost US$140 per month.

Content Marketing Platform

  • Access to the Content Marketing Platform is available.
  • Topics to research: Limited access
  • SEO content template: You can generate up to 800 templates using SEO Writing Assistant and SEO Content Template. Every time you generate a template for one keyword, one SEO Ideas unit is charged. The number of SEO Ideas units are shared between three tools which are SEO Content Template, SEO Writing Assistant and On Page SEO Checker.
  • Pages to audit: You can audit up to 20,000 pages per project using the Content Audit tool.
  • Countries to track: Can track mentions in 5 countries per project through the Brand Monitoring tool.
  • Posts to track: Track up to 50 posts per project with the Post Tracking tool.
  • Calendars: Create 1 calendar in the Marketing Calendar tool.
  • Plagiarism checks per month: Perform up to 5 plagiarism SEO checks with SEO Writing Assistant.

Other

  • Traffic Analytics API Access: Can be available upon request.
  • Listing Management: Get your business data correctly distributed to dozens of authoritative directories. The tool is only available for the United States, Germany, France, United Kingdom and Australia, and will incur an additional cost of US$20 per month.
  • Import your rankings from third-party tools is only available upon request: Easily switch to Position Tracking with no risk to lose your existing historical keyword data. Import your keyword data from a broad range of external services that you’ve ever used.

Business

  • Costs US$399 per month

With the Business plan, you will get full features of SEMrush.

Domain & Keyword Analytics

  • Results per report: Up to 50,000 data rows will be reported in each analytics report (for reports in both raw and exported formats).
  • Reports per day: Allows 10,000 requests to be made to the analytics reports per day.
  • Keyword metrics updates per month: You can get 5,000 times of fresh metrics for your target keyword in Keyword Manager per month.
  • Historical data: Go back in time to gain insights from the historical data of your website and/or competitor sites that have been gathered since year 2012.
  • Product Listing Ads: SEMrush provides you with PLA data to optimize your Google Shopping campaigns.

Competitive Intelligence add-on

  • Competitive Intelligence add-on includes Market Explorer, Traffic Analytics, Competitor Benchmarking, Bulk Traffic Analysis, and Top Pages. The add-on will cost US$200 per month.
  • Market Explorer: Key market players, market shares, audience age, gender and behavior, seasonal peaks, etc.
  • Traffic Analytics: Any website traffic, visitor engagement, traffic sources, desktop and mobile, audience overlap, historical data, all regions, etc.
  • Competitor Benchmarking: Comparison up to 5 websites
  • Bulk Traffic Analysis: Web traffic data up to 200 prospects
  • Top Pages: Most popular pages of any website

Projects

  • Projects: Can create up to 25 projects. Projects allow you to get all the necessary data regarding your site’s performance so you can develop an effective marketing strategy.
  • Keywords to track (with daily updates): Can track up to 5,000 keywords for all your projects simultaneously using the Position Tracking tool.
  • Mobile ranking: Can track mobile rankings in Position tracking tool.
  • Pages to crawl per month: Can crawl up to 1 million pages for all your projects per month using the Site Audit tool.
  • Pages to crawl per project: Can crawl up to 100,000 pages with your Site Audit campaign per audit.
  • SEO Ideas Units: Can run up to 2,000 keyword analysis per month using SEO Content Template, SEO Writing Assistant and On Page SEO Checker.
  • Pages per OTI campaign: You can get data for the 50 most visited pages per each Organic Traffic Insights campaign.
  • Social profiles for monitoring: Can track up to 300 social media profiles for all your projects simultaneously using the Social Media Tracker.
  • Social profiles for posting: Up to 50
  • Multitargeting: Can gather rank tracking data for multiple devices and locations within the same project. For example, desktop vs. mobile.
  • Sharing with “edit” access is available.
  • Sharing with “read-only” access is available.

Reporting

  • Scheduled PDF reports: Up to 50 reports you can schedule to be automatically generated and sent (if necessary) in PDF format to multiple email addresses on a regular basis.
  • Branded PDF reports: Create PDF reports in which you can place your own company logo and your company name in the report header.
  • Whitelabel PDF reports: Take full control of the look-and-feel of your PDF reports. You will be able to remove any mention of SEMrush from reports and emails, so that your clients will never know that you use SEMrush to do your work.
  • SEMrush enables the integration of reports with Google Data Studio.

User management

  • One user account is available for the plan.
  • You can purchase up to 9 additional user login account for the plan, and each additionally purchased user will cost US$140 per month.
  • SAML Single Sign-On: SAML SSO allows users to sign in to SEMrush with their existing login credentials managed by their organization.

Content Marketing Platform

  • Access to the Content Marketing Platform is available.
  • Topics to research: Unlimited number of topics are available when you generate content ideas using the Topic Research tool.
  • SEO content template: You can generate up to 2,000 templates using SEO Writing Assistant and SEO Content Template. Every time you generate a template for one keyword, one SEO Ideas unit is charged. The number of SEO Ideas units are shared between three tools which are SEO Content Template, SEO Writing Assistant and On Page SEO Checker.
  • Pages to audit: You can audit up to 20,000 pages per project using the Content Audit tool.
  • Countries to track: Can track mentions in 10 countries per project through the Brand Monitoring tool.
  • Posts to track: Track up to 50 posts per project with the Post Tracking tool.
  • Calendars: Create unlimited number of calendars in the Marketing Calendar tool.
  • Plagiarism checks per month: Perform up to 10 plagiarism SEO checks with SEO Writing Assistant.

Other

  • Traffic Analytics API Access: Can be available upon request.
  • Other APIs Access: Available
  • Listing Management: Get your business data correctly distributed to dozens of authoritative directories. The tool is only available for the United States, Germany, France, United Kingdom and Australia, and will incur an additional cost of US$20 per month.
  • Import your rankings from third-party tools: Easily switch to Position Tracking with no risk to lose your existing historical keyword data. Import your keyword data from a broad range of external services that you’ve ever used.1

SEMrush Position Tracking

Position Tracking offers you the ability to:

  • Monitor the Google organic search ranking of your keywords, including mobile and desktop ranking data.
  • Monitor the changes of positions of your target keywords over time.
  • Find out which Google SERP Features your target keywords have occupied, and the gains and loses over time.
  • The reports can be exported in multiple formats such as PDF, CSV, Excel, etc.

With Position tracking, you can build a full set of Google SEO position/ranking report with trends and insights.

Collect accurate Google ranking data

When collecting Google ranking data, you may:

  • Monitor the rankings of any domain, subdomain, subfolder or URL for the keywords you track on a daily basis.
  • Check your position at the national or local level, on mobile or desktop devices.

Analyze SERP features

You may:

  • Filter your data by any of the 16 SERP features.
  • Find out which of your keywords trigger which SERP feature.
  • Find out if your domain or the domain of your competitor ranks for any SERP features.
  • Get Google SERP position zero opportunities with special featured snippets.
  • Add your local business name to get accurate local map pack rankings.
  • Find out which landing pages are mode on AMP.

Discover major competitors

For competitor analysis, you may:

  • Discover all the domains that rank for your target keywords.
  • Identify who your real competitors in organic search are through the Discovery tab.
  • Exclude ubiquitous domains such as wikipedia.org from your list of competitor websites.

Organize your keywords

When organising keywords, you should tag your keywords. Allocate your keywords into multiple segments for subsequent in-depth keyword data analysis.

You may even filter all your keyword data reports by tags for a focused view.

Get notified

You may get notified of keyword position changes.

If you are to review all your keyword rankings on a daily basis, it will be too time consuming. A much better approach is to create triggers that will alert you in case of critical position changes that may require your immediate action.

Reporting

SEMrush is a tool that offers good reporting.

You may schedule standard reports to be sent over to you.

You may also use Report Builder to create custom templates, add detailed annotations or additional images to your PDF reports.

Keyword Magic Tool

The Keyword Magic Tool is an easy-to-use keyword research tool.

SEMrush claims that the Keyword Magic Tool offers all the keywords that you will need in order to build your most profitable SEO project or PPC campaign (as part of Google AdWords optimization).

SEMrush has a database of 18.9 billion keywords, and 14 million ideas of a single keyword and covers 118 geo-locations (at the time of writing this article).

But you can always assume English keywords form the largest portion of keyword data in the database.

With the Keyword Magic Tool, you can find low-competition keywords with their unique metrics that are based on the proprietary and 3rd party data sources of SEMrush.

The metrics that are used in the Keyword Magic Tool include the following.

Competitive Density: It is the level of competition between all advertisers bidding on a specific keyword in their PPC campaigns (i.e. Google Ads).

Keyword Difficulty: It is the index that illustrates how difficult it is to outrank a specific keyword of your competitors in the Google top 20 organic search results.

Search Volume: An estimation of monthly searches of a specific keyword (or query) that happen on Google.

SERP Features: It is the special search results that are triggered by your keywords, and how many URLs are displayed.

Features in the Keyword Magic Tool:

Auto-grouping: You may explore keywords in topic-specific sub groups, apply quick exclusion (to filter down the keyword list), and get long-tail keywords that are semantically related.

Smart filters: You may use questions-only filter, different match types, related terms, or flexible parameters to narrow down the keywords in the returned results.

Organic Research Positions (for competitor domains/websites)

With SEMrush Organic Research feature, you can enter a domain, sub-domain, or URL of your competitor, in return you will get to see the SEO keywords of your competitor.

Discover the best keywords of your competitors

You may:

  • Explore your competitor’s keyword rankings on desktop and mobile.
  • View your competitor’s landing pages displayed in Google’s SERPs for a specific keyword.
  • Find out how much traffic a search term (i.e. keyword) is bringing organically.

Find new organic search (SEO) competitors

You may:

  • Keep close tabs on the dynamic organic competitive landscape (in your industry or niche).
  • Get a visual representation of where your site stands among other competitors regarding organic search (i.e. SEO ranking).
  • Get a list of domains you are competing against for the first page positions in Google and Bing.

Observe position changes of domains

  • Keep track of how your domain positions of your competitors are changing in SERP.
  • Find out which are the new keywords (of your competitors) that have entered the first two search results pages of Google and/or Bing.

SEMrush Workflow

You may follow this 8-step workflow when using SEMRush.

  • Step 1: Enter your first queries (or keywords)
  • Step 2: Set up a Project
  • Step 3: Audit your website
  • Step 4: Set up Position Tracking
  • Step 5: Gather on page SEO ideas
  • Step 6: Discover & analyze your competitors
  • Step 7: Dive into keyword research
  • Step 8: SEO Content Template & SEO Writing Assistant

Run First Query

In SEMrush, you may enter either a domain, or a keyword (in the search bar).

When you input a domain (e.g. your website domain), SEMrush will display a Domain Overview with all the main overview metrics of the website’s search engine visibility. You can also enter the domain of one of your competitors, and this enables you to do competitive research.

When you enter a keyword, SEMrush will pull a Keyword Overview, showing the main overview metrics about that keyword’s popularity and competition among online advertisers and websites competing for traffic via SEO. Enter a target keyword or phrase that you want your website to rank for.

In the user interface which results are displayed, you may click on links. You will then be taken to other reports (depending on which specific link you have clicked).

Set Up a Project

When you have a website that you need to analyze or improve organic search visibility, set up a project for the website i.e. domain.

After setting up a new project, you may start configuring the 12 Project tools that are provided by SEMrush for managing your online campaigns.

The project tools are:

  • Site Audit
  • Position Tracking
  • Organic Traffic Insights
  • On Page SEO Checker
  • Backlink Audit Tool
  • Link Building Tool
  • Social Media Tracker
  • Social Media Poster
  • Brand Monitoring
  • Content Analyzer
  • PPC Keyword Tool
  • Ad Builder

Website Audit

You can set up the Site Audit tool to crawl your website the same way Google crawls your website. The tool then gives you a report that shows you instant insights of your website.

The results you get from the Site Audit tool are fully cut out for you, and are all the issues that are found related to your website. The issues may include errors, warnings, and notices.

The issues form the to-do list of technical improvements are for you should go through and fix so your website can perform better.

The Total Score is your website’s grade. After you have made the improvements on your website, you can re-run the site audit, and the Total Score should improve.

Set Up Position Tracking

You should start tracking your target keywords with SEMrush Position Tracking. Position Tracking allows you to monitor the organic ranking changes of your keywords across multiple locations (i.e. Hong Kong, or other regions), and across different device types (i.e. mobile and/or desktop).

With the same method, you can also monitor the organic ranking changes of your competitor websites. You can then evaluate the performance of multiple websites with organic search ranking data.

With Position Tracking, you can enable Alerts to be sent to you through emails when your website or your competitor website has some significant keyword ranking changes. An example of such keyword ranking change may be your website has lost the top 3 positions (of a specific keyword), or your competitor website has gained more than 10 positions on a specific keyword.

Get On-page SEO Ideas

With the On-page SEO Checker, you can find out a list of opportunities to improve your website through quick changes.

The On-page SEO Checker analyzes your web pages with your target keywords and provides ideas to optimize each page for its target keywords.

The ideas you get from the On-page SEO Checker may include technical SEO improvements, increasing word count on specific web pages, acquiring backlinks from specific domains, or more.

Analyze Competitor Websites

You can enter your website domain into the search bar in the Organic Research Competitors report. The report will show you the exact domains that are competing the most for the same target keywords as your website.

Run Keyword Research

Enter a target keyword that represents your product or service into the Keyword Magic Tool, and it will return all the related searches (or keywords) grouped by topics.

Create SEO Content Template

Enter your target keyword and location into the SEO Content Template tool, and a content template will be generated. This is a complete content template for creating an optimized piece of content from scratch.

SEMrush Practical Example 1: Build a Keyword List For Your Business

With SEMrush, you get new keyword suggestions and build the keyword list for your business (i.e. products and/or services that you are offering on your website).

You are going to use the Keyword Magic Tool.

SEMrush (Menu) Keyword Analytics

Select Keyword Analytics on the left side menu, and click Keyword Magic Tool.

SEMrush Keyword Magic Tool

Enter a keyword (or query) in the search box of the Keyword Magic Tool. The keyword may be a product or service you are currently selling on your website.

In this example, we are entering “SEO job”.

You have options to select any country/location for your search. If you select Hong Kong, the returned results will be based on the keywords that Hong Kong users have previously entered in search (i.e. Google).

In the example, we are keeping the country/country as U.S. (United States).

Now click the Keyword Magic Tool Search button.

SEO Job (Results) Keyword Magic Tool

You are taken to the next screen where your keyword list (which is based on primary keyword “SEO job”) is generated.

You can retrieve this keyword list, and use the list for your website’s SEO content creation.

Click the “Export” button to download the report. When downloading, you can export with groups i.e. The keywords are separated into groups.

You are given options to choose between the file format i.e. XLSX (Excel), CSV, or CSV Semicolon.

In some cases, a keyword in your keyword list may be a primary keyword for one of your web pages. In the above, we assume “SEO job” is your primary keyword.

In other cases, you will use a group of keywords to form a topic. You will create a new page on your website around this topic (i.e. a group of all very related keywords).

For example, click the group “management” under All Keywords, and the Keyword Magic Tool will show all the keywords that are only related to “SEO job management” which may include “technical SEO manager jobs”, “SEO manager job description”, “SEO content manager jobs”, etc.

Keyword Variations (SEMrush)

If for your business, you need to create a blog article about the topic “remote SEO jobs”, then from your first keyword list, click on “remote SEO jobs”.

You will be taken to the next screen in SEMrush where “remote SEO jobs” is the primary keyword.

Click “View all 70 keywords” to get to the next screen, and then download all 70 keywords.

The 70 keywords of keyword variations have been filtered down for you. Now take the new keyword list, and go on to create your new blog article on the “remote SEO jobs” topic.

SEMrush Practical Example 2: Build Keyword List Using Competitor Website

SEMrush’s Organic Research tool lets you find keywords from your competitor’s website. You can build your website’s keyword list based on the keywords that your competitors are using and ranking well on Google’s SERP.

Domain Analytics Menu (Organic Research Tool)

Select Domain Analytics on the left side menu, and click Organic Research.

Organic Research Tool (SEMrush)

In the search box of the Organic Research tool, you may enter a domain (i.e. root domain of a website), a sub-domain, or a URL.

In this example, we are going to enter “backlinko.com” which is a root domain.

Organic Research (High-level stats) of Backlinko.com

The Organic Research tool returns several high-level number of the website.

SEMrush shows the Backlinko.com website has 64.9K keyword ranking on the Google SERP, and getting 126.2K Google organic search traffic on a monthly basis.

The Organic Research tool further breaks down the traffic in branded traffic (2.6K per month) and non-branded traffic (123.7K per month).

This monthly traffic would have cost US$431.6K, if you are to purchase the same amount of clicks from Google AdWords.

Organic Research Trend of Backlinko.com

SEMrush (through the Organic Research tool’s report) shows traffic trend of the Backlinko.com site which has been increasing over the past 6 years and is still growing in year 2020.

SEMrush Top Organic Keywords section

Under the Top Organic Keywords section, click the “View all 64.9K organic keywords” button.

You will be taken to the next screen where the full list of keywords are shown.

Now you can export all the keywords as a file in one of the formats including XLSX (Excel), CSV, or CSV Semicolon.

SEMrush Practical Example 3: Get Competitor Website Backlinks

With SEMrush, you can get a list of your competitor website’s backlinks.

You can analyze this list of backlinks, create a strategy for your backlinks campaign, and decide the types of websites you should approach when getting backlinks for your website.

Domain Analytics - Backlinks (SEMrush)

Select Domain Analytics on the left side menu, and click Backlinks.

SEMrush Backlink Analytics Tool

Enter a domain, sub-domain, or URL into the Backlink Analytics search box. Again in this case, you will enter “Backlinko.com” as a competitor website.

The Backlinks tool shows that  the website Backlinko.com has 23.1K referring domains, and 1.9 million backlinks, with an Authority Score of 69.

The Authority Score is a compound metric that represent a domain’s overall quality and influence on SEO. The Authority Score is based on the domain’s domain score, trust score, quantity of backlinks, quantity of referring domains, quantity of referring IPs, correlation between domain score and trust score, follow vs. nofollow links, organic search traffic (based on SEMrush’s Organic Positions report), and number of users (based on SEMrush’s Traffic Analytics report).

The website (Backlinko.com) has a high Authority Score with a large number of backlinks and referring domains. This large data size makes the website (Backlinko.com) an excellent benchmark when you have a website in the same industry/niche that requires building a backlinks strategy.

Top Pges (SEMrush Backlinks)

Scroll down the screen to the Top Pages section, click “View full report”.

List of titles and URLs (SEMrush Backlinks)

Click the link of this indexed page (https://backlinko.com/on-page-seo) that has 3,339 backlinks (from other websites) pointing to this page, according to SEMrush.

Backlinks overview specific web page URL

While you are at the Backlinks overview screen of the URL https://backlinko.com/on-page-seo, click the “Backlinks” link.

List of all backlinks (for a specific page)

You will be presented with all the backlinks with statistics of the URL https://backlinko.com/on-page-seo.

Export all the backlinks with their information through Excel or CSV format.

Now you can analyze all the backlinks.

If you are going to create a page that has similar content to the https://backlinko.com/on-page-seo page, you should highly consider getting backlinks for your new page that are of similar types to those backlinks that are pointing to the specific Backlinko.com page.

SEMrush User Interface Languages

In your SEMrush account, you can switch the user interface to your preferred language:

  • English
  • Spanish
  • German
  • French
  • Italian
  • Portugese
  • Russian
  • Japanese
  • Chinese Simplified

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