Ubersuggest Tutorial

In this Ubersuggest tutorial, we will explain how to use Ubersuggest as a keyword tool and find new SEO keywords to improve your website’s Google organic search ranking.

Ubersuggest is a SEO keyword tool that is free and lets you:

• Find new keywords that people search on Google, with indication to SEO difficulty and Google AdWords difficulty.
• Find the top pages of competitor websites.
• Find new content ideas (with the popular topics) in your niche or industry that people are interested and/or looking for.
• Analyze the backlinks of competitor websites. Those are the exact content in your niche or industry that other sites are linking to.

By getting all the SEO/AdWords data from Ubersuggest, you can quickly optimize your website to grow traffic through SEO.

The topics below will be explained in this Ubersuggest tutorial.

• Ubersuggest Reports
• Ubersuggest Keyword Overview
• Ubersuggest Keyword Ideas
• Ubersuggest Content Ideas
• Ubersuggest Traffic Analyzer
• Ubersuggest Top Pages
• Ubersuggest Site Audit
• Ubersuggest in Multiple Languages
• Conclusions

Ubersuggest provides a dashboard and breaks down the reports in 3 main categories.

Category 1: Ubersuggest

• Overview
• Keyword Ideas
• Content Ideas

Category 2: Traffic Analyzer

• Overview
• Top Pages
• Keywords

Category 3: SEO Analyzer

• Site Audit
• Backlinks

Start using Ubersuggest with a keyword search by going to:

• https://neilpatel.com/ubersuggest/

As an example, enter keyword:

• SEO jobs

Assume this must be a keyword that you are trying to rank organically on Google’s first page or even Google’s position 1.

Ubersuggest returns four high level metrics for the keyword.

• Search volume: The number of searches this particular keyword has during a month.
• SEO difficulty: Estimated competition in organic search (i.e. Google SEO). The higher the number the more competitive.
• Paid difficulty: Estimated competition in paid search (i.e. Google AdWords). The higher the number the more competitive.
• Cost per click (CPC): Average cost per click if you wanted to pay Google to be seen as an ad. When someone is paying a high CPC, the keyword usually returns a higher value.

Ideally you want this keyword to have as high search volume as possible, and as low SEO difficulty as possible.

The two metrics paid difficulty and CPC give you insights on how difficult and/or competitive a specific keyword is when you advertise through Google AdWords.

The chart shows the search volume per month in the past 12 months for the keyword, split by mobile volume and desktop volume.

Under Keyword Ideas, Ubersuggest has provided 278 new keywords based on “SEO jobs”.

You can further look at the keywords under different types:

• Related e.g. SEO jobs remote, SEO jobs no experience, part time SEO jobs home base
• Questions e.g. what are SEO jobs, where to get SEO jobs
• Prepositions e.g. best cities for SEO jobs, scope for SEO jobs
• Comparisons e.g. SEO jobs on indeed, SEO jobs and salary

You can apply filters to only show the keywords that meet your criteria.

Click on one of the suggested keywords “SEO jobs near me”, it will display a list of websites ranking organically on Google’s SERP on the right side panel. i.e. Ubersuggest shows the top 100 website URLs that rank for keyword “SEO jobs near me”.

• Est. visits: Estimated monthly visits is the estimated traffic the web page gets from Google for this particular keyword (or query term).
• Links: The number of incoming hyperlinks that are from other websites to this domain.
• DS: Domain score is the overall strength of the website. The score is reported from 1 to 100. The higher the number the more authoritative a site is and the higher the site ranks on Google. The domain score is based on multiple factors.
• Social shares: The total number of times the URL was shared on social networks like Facebook.

For the keywords suggested under Keyword Ideas:

• You can add the keywords in your page content when appropriate.
• You can create a new topic or new blog article page based on one of the keywords that you have plenty expertise or knowledge on it.

Under Content Ideas, you get a list of web pages that are highly related to your selected keyword “SEO jobs”.

Click the Keywords link, and you will see a list of keywords that are related to (or have appeared in) this specific page’s content.

The metrics that are provided alongside the keyword include:

• Volume
• Position
• Est. visits
• CPC
• Paid difficulty
• SEO difficulty

Click the Links link, and you will see a list of source page titles with URLs of web pages that are linking to the specific content. The source page title with the page URL shows up in the Google search for “SEO jobs”.

The metrics that are provided alongside the source page title and URL include:

• Page score: It is the overall strength of the particular URL. The score is reported from 1 to 100 for a URL. The higher the number the more authoritative a page is and the higher the page ranks on Google. The page score is based on multiple factors.
• Domain score: It is the overall strength of the website. The score is reported from 1 to 100. The higher the number the more authoritative a site is and the higher the site ranks on Google. The domain score is based on multiple factors.
• Link type: It indicates whether the originating hyperlink is text-based or image-based.
• Anchor text: It is the visible and clickable text in a hyperlink.
• First seen: The first time when the Ubersuggest robots were able to identify a particular backlink.
• Last seen: The last time the Ubersuggest robots were able to confirm the existence of a particular backlink.

When you enter a domain name such as “first4figures.com” into the search box, the Ubersuggest tool returns four key metrics for the domain.

• Organic keywords: The number of keywords this domain ranks for in Google’s organic search. i.e. Ubersuggest has found 27,211 organic keywords that are ranked on Google for the domain.
• Organic monthly traffic: The total estimated traffic the domain gets considering the organic keywords.
• Domain score: It is the overall strength of the website. The score is reported from 1 to 100. The higher the number the more authoritative a site is and the higher the site ranks on Google. The domain score is based on multiple factors.
• Backlinks: It indicates whether the originating hyperlink is text-based or image-based.

The “Traffic” chart displays the organic visitors trend per month over 12 months.

The “SEO keywords ranking” chart shows the per month trend over 12 months for the number of keywords rank in positions:

• 1 to 3
• 4 to 10
• 11 to 50
• 51 to 100

For example in January, there was:

• 1,035 keywords rank in position 1 to 3
• 1,448 keywords rank in position 4 to 10
• 8,253 keywords rank in position 11 to 50
• 6,874 keywords rank in position 51 to 100

Go to Traffic Analyzer, Top Pages (from the left side menu), and look at another domain name (or website):

neilpatel.com

The report shows the top pages of the website.

The 3 key metrics that are returned for the Top Pages include:

• SEO title URL: The title (of the website URL) that shows up in a Google search.
• Est. visits: Estimated monthly visits is the estimated traffic the web page gets from Google for all the keywords (or query terms).
• Backlinks: The number of incoming hyperlinks that are from other websites to this domain.

Click the View All link under Est. Visits, and you will get a list of all keywords of this web page (that are ranked organically on Google).

Assume neilpatel.com is your competitor’s website, then this is a spy report.

• You can use the report to figure out the keywords that users are interested and searching on Google.
• You can make a plan to create similar content for the topics/keywords (so your website can get ranked on Google for the topics and keywords that your competitor’s website are ranking).

The report metrics include:

• Volume
• Position
• Est. visits
• CPC
• Paid difficulty
• SEO difficulty

Click the View All link under Backlinks, and you will get a list of all backlinks of this web page.

This is another spy report.

• You can use the report to figure out which web pages have given links (i.e. citations) to your competitor’s web pages.
• You can make a plan to find similar web pages out there which are appropriate to point backlinks to your web pages.

The report metrics include:

• Domain score
• Page score
• Link type
• Anchor text
• First seen
• Last seen

Go to SEO Analyzer, Site Audit from the left side menu.

The site audit report provides 4 high level metrics:

• On-page SEO score
• Organic monthly traffic
• Organic keywords
• Backlinks

On-page SEO score is the overall SEO score for all pages scanned in Ubersuggest’s site audit of your website.

• It is a 0-100 score with 0 being the lowest possible score.
• The on-page SEO score represents a combination of the ratio of issues found to the number of checks performed by the site audit tool.

In the site audit report, it shows information including health check, critical errors, warnings, recommendations, and site speed.

Health check shows how many crawled pages are under the status below.

• Healthy
• Broken
• Have issues
• Redirects
• Blocked

The crawled pages are pages on your website that have been crawled by the Ubersuggest bot.

• Critical errors: They are the issues that have the highest impact on your site’s overall SEO health.
• Warnings: They are less impactful errors to your site’s overall SEO health.
• Recommendations: They have little or no impact on your site’s SEO health but are still important to be aware of.

Site speed is how quickly your site loads or how quickly key elements become available/visible to users on mobile.

• Speed is critial to your website’s SEO health.
• Every 0.5 second it takes to load your website may drastically increase the percentage of visitors that will leave your website (without waiting for your site to be visible).
• Ubersuggest shows the desktop and mobile loading time separately. For example, neilpatel.com loads in 1 second (on desktop) and 2 seconds (on mobile) respectively.

Ubersuggest reveals that a site is:

• Excellent with site speed under 3 seconds
• Good with site speed under 5 seconds
• Fair with site speed under 8 seconds
• Poor with site speed above 8 seconds

The site speed report presents the information using the metrics below:

• First content paint: The time at which the first text or image is painted.
• First meaningful paint: The time when the primary content of a page is visible.
• Speed index: The time at which the contents of a page are visibly populated.
• First CPU idle: The first time at which the page’s main thread is quiet enough to handle input.
• Time to interactive: The time at which the page is fully interactive.
• Est. input latency: This is an estimate of how long your page takes to respond to user input during the busiest 5-second window of page load. When latency is higher than 50ms, users may perceive the page as laggy.

The Ubersuggest interface supports multiple languages including English, German, French, Italian, Dutch, Spanish, Portuguese, Japanese, and Chinese (Simplified).

I’ve written a Chinese version of this Ubersuggest guide.

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